Season's greetings - follow the clues
Season's greetings to all our friends. Whether you're celebrating Christmas or Chanukah or just making the most of the festive break, we hope you find yourself refreshed and ready for 2017. Our festive greeting this year aims to get you thinking. Follow the clues below and see if you can work out who our new, mystery client is.
Our mystery client has topped off a great year. I'm proud to share my highlights with you (before the big reveal).
Year in review
We continue to work for a CEO advisory firm to make them known for their expertise in doing business by doing good. So far we’ve conducted an issues scoping exercise with staff; completed a competitor expertise analysis and helped them to hone in on where their expertise intersects with relevant external issues and their commercial priorities. Next year the results of our work will include launch activity in India with the publication of a research-led report and delivery of an editorial business media partnership.
Earlier in the year Julie teamed up again with our amazing colleagues Ron and Paul at Ron Finlay Communications to deliver a communications review for a large NHS Foundation Trust. The findings highlighted three priority areas for their new communications strategy and proposed a series of costed, benchmarked options for delivering activity to support the Trust through financial cuts and many internal and wider health system changes.
Other highlights have included kicking off a media relations project for the fantastic charity, Young Epilepsy. We are helping them to promote their research and practical expertise in caring for young people with this condition and to campaign for every affected child to access the educational support that they are entitled to. Higher education remains a fascinating, issues-rich environment and our expertise in this sector was called upon by a Russell Group university wishing to analyse potential reputational threats as part of its crisis planning process.
QUIZ ANSWER FOLLOWS
new "DREAM" client
Our imaginary new client is Father Christmas. We're told he's not in the market for communications consultancy. Maybe he's immune from the declining trust in authority figures? He’d be a dream client. Just imagine the scope for exerting influence over the issues affecting him – from global warming to workers’ rights. However, thankfully we’ve been kept very stimulated by our real world clients in recent months, as you can read above.
All the best for 2017.