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MINI GUIDE Before your start promoting your expertise...read this

Republishing a mini guide from 2013

I pride myself on thinking strategically before diving in to delivering activity. In this vein, I’ve been thinking about things to consider before embarking on a campaign to promote your expertise and opinions. It’s about more than simply having a communications strategy, although that’s a key part. Some of these pointers also address some wider issues of organisational culture - who should be involved and how much time and money should be dedicated to the activity. Of course, the world’s not perfect so it might be that you need to compromise on some of these considerations and you’ll still generate profile and reputation.

Here are some headline thoughts, but please do take a look at our mini guide “Getting started with promoting expertise” to get a fuller flavour.

  1. Carve out a subject or issue niche
  2. Senior figurehead to take the lead
  3. You snooze, you lose
  4. Plan ahead
  5. Have a clear way of measuring your thought leadership
  6. A modest budget will go far
  7. Go easy on the hard sell
  8. Don’t forget your owned channels
  9. Be in engagement mode
  10. Hang out with your audience
  11. Equip your staff to speak for you and with you
  12. Keep up the momentum

REFRESH YOUR SCREEN AND THE MINI GUIDE WILL APPEAR BELOW

THE GUIDE IS HOSTED ON ISSUU WHICH MAY NOT DISPLAY WELL ON YOUR MOBILE DEVICE TRY CLICKING HERE

Julie Kangisser